VI:24. Interactivity is, on the face of it, one of the most attractive and compelling
promises held out by the new technotextuality, as also by the entire multimedia thrust of networked
infotainment, whose would-be producers dream, amongst other ambitions, of replacing passive
televisual half-life with a fully interactive experience, while the makers of interactive
texts promise real-time reader interactivity with the substance and sense of literary creation itself, as an
(obvious) improvement over the (passive) consumption of the printed word, locked into lines and
bound into the structure of the codex.